About Grey Matters

As practical academics (Pracademics), we research, coach and even still ‘do’ performance in a variety of domains, giving us unique skills and adaptable expertise to help YOU overcome your challenges.

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Meet the team

Dave Collins

Dave has over 350 peer review publications and 60 books/chapters. Research interests include performer/coach developm...

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Rosie Collins

Starting her education at Roehampton University in 2008, Rosie has progressed through academia and is now completing...

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Andrew Cruickshank

Andrew is a former professional footballer and current SFA qualified Coach. A Chartered and HCPC psychologist, Andrew...

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Áine MacNamara

Áine’s background is in physical education and coaching. She has worked with young people in a range of sporting env...

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Sheelagh Rodgers

Grey Matters Lead on clinical issues, Sheelagh has a range of qualifications including a doctorate and an MBA. In add...

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Helen Brooker-Collins

With a passion for nutrition and a background in health and exercise promotion - and having been married to Dave for...

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Dave Collins

Dave has over 350 peer review publications and 60 books/chapters. Research interests include performer/coach development, expertise, and peak performance. Dave holds certifications from the BPS, BASES and HCPC, plus professional qualifications in Teaching and Strength and Conditioning.

As a psychologist, he has worked with over 70 World or Olympic medallists plus professional teams and performers. Previously, as PD of UK Athletics, Dave directed the programme which progressed the team from 24th to 5th (World then Olympic) 21st to 3rd (World Indoors) and 12th to 1st (European Team). The established medal haul of 8 at the Beijing Olympics makes Dave one of the most successful PD of recent times.

Current applied assignments include football, rugby, ski and snowboard and motorsport, plus work with non-sports organisations. Past attendance at 11 Olympics plus numerous World and Euroepean Championships and professional sports have provided useful experiences!

Dave has coached to national level in three sports, is a 5th Dan Karate, Director of the Rugby Coaches Association and iZone Performance, Fellow of the Society of Martial Arts, ZSL and BASES, Associate Fellow of the BPS, and experienced PE teacher/teacher educator and an ex Royal Marine.

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Rosie Collins

Starting her education at Roehampton University in 2008, Rosie has progressed through academia and is now completing a Doctorate investigating the development of automaticity in elite sport.

Rosie currently works as the Lead Psychologist for England Golf's female National Squads alongside numerous Motorsport and Track & Field clients...

In addition, Rosie is currently leading the programme for coach education with all National and Regional England Golf coaches, and also has experience from a number of other performance domains such as music, drama and banking.

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Andrew Cruickshank

Andrew is a former professional footballer and current SFA qualified Coach. A Chartered and HCPC psychologist, Andrew’s research interests include culture change and leadership in elite sport, expertise, and the promotion of peak performance. As a performance psychologist, Andrew currently works with the British Judo Squad, England Golf and professional teams and performers. Past assignments have included Mountain Biking, Premiership Rugby and Athletics.

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Áine MacNamara

Áine’s background is in physical education and coaching. She has worked with young people in a range of sporting environments as an educator, coach and sports psychology consultant. Her main research interest is in Talent Development and she has published widely including over 45 peer-review journals, 15 book chapters and technical reports, and two books.

Áine has consulted with a range of sporting organisations in the UK and Ireland including the FA, GAA, England Golf, Munster Rugby, and Leinster GAA, helping them develop Talent Development pathways and policies as well as providing coach and parent education to support the implementation of these ideas. Áine has been an invited speaker at National and International conferences and workshops focused on talent development, sport performance, youth sport and physical education, engaging frequently with NGBs of sport by contributing to coach education and player development workshops.

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Sheelagh Rodgers

Grey Matters Lead on clinical issues, Sheelagh has a range of qualifications including a doctorate and an MBA. In addition to a long career in the NHS, Sheelagh has ongoing sports expertise. This includes service with three Olympic teams and four NGBs. Past service as an Officer in the Hong Kong Police and experience in Mountain Marathons add to a well rounded profile.

An Associate Fellow with the BPS and current member of the Clinical Division Committee, Sheelagh has specialisms in Eating Disorders and Childhood Trauma. Her professional expertise includes Dialectic Behavioural Therapy, Eye Movement Desensitisation Reprocessing and as a Trained Teacher, Supervisor and Trainer in Mindfulness.

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Helen Brooker-Collins

With a passion for nutrition and a background in health and exercise promotion - and having been married to Dave for over 14 years - Helen is no stranger to the workings of Grey Matters. These days, however, you’ll find her in front of a computer screen (when she hasn’t raced off for a quick session in the gym). Co-director of Grey Matters, Helen is responsible for all-things-office, ensuring clients are invoiced and the team get paid!

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Our domains

  • Academic
  • Air sports
  • American Football
  • Archery
  • Athletics
  • Badminton
  • Basketball
  • Bobsleigh
  • Boxing
  • Business
  • Canoeing/Kayaking
  • Climbing
  • Cricket
  • Cue sports
  • Curling
  • Cycling
  • Dance
  • Diving
  • Equestrian
  • Exercise and Health
  • Fitness sports
  • Fives
  • Football
  • Freediving
  • Freeskiing
  • GAA
  • Golf
  • Gymnastics
  • Hockey
  • Judo
  • Karate
  • Lacrosse
  • Martial Arts
  • Military
  • Modern Pentathlon
  • Moto-cross
  • Mountaineering
  • Motorsport
  • National Coach Education Programmes
  • Policing
  • Refereeing
  • Rallying
  • Rowing and Sculling
  • Rugby League
  • Rugby Union
  • Sailing
  • Scuba Diving
  • Shooting
  • Short Track
  • Skating
  • Skeleton
  • Skiing
  • Snowboarding
  • Street Sports
  • Strength athletes
  • Squash
  • Swimming
  • Tennis
  • Water-skiing
  • Weightlifting

Athlete/Performer Support

  • Development and provision of training and personal development to students approaching exams at 16 and 18, plus transition to University.

  • Input to provision in major schools in UK, Europe and Asia

  • Contributions to AASE programmes across various team and individual sports

Coach/System support

  • Teacher education and systems development in Secondary, FE and HE settings

  • Development of specific educational packages aimed at personal development of students through teaching and outdoor activities

  • Development of educational packages targeting Physical Literacy in primary and secondary school children

  • Supported research work to evaluate and evolve city council leadership processes

Athlete/Performer Support

  • Support to international competitors in Gliding, Hang Gliding and Freefall.

  • Support for adventure sports, including BASE jumping and Squirrel suits

Athlete/Performer Support

  • Past support to players in USA (NCAA Div 1 -3, and NFL)

  • Past support to GB National league

Coach/System support

  • Work with coach education in the USA, including personal study provision for high level coaches at Penn State University

Athlete/Performer Support

  • Past support to archers in Field and Target at national and international level

Coach/System support

  • Research and input to instructional techniques in Kyūdō

  • Input to design of coaching courses

Athlete/Performer Support

  • Past support to athletes (age group and senior) from senior club through to Olympic/World medallists

  • Ongoing support to current GB team athletes

  • Past support to UK National Para-Athletics (wheelchair athletics)

Coach/System support

  • Coach development at all levels

  • System design for GB team – input from 2000-2008

Athlete/Performer Support

  • Past support for Scottish and UK internationals, as well as talent programme athletes

Coach/System support

  • Coach and sport science education input to Scottish and British NGBs

Athlete/Performer Support

  • Past support to two teams in GB National league

Coach/System support

  • International research collaboration with European National Coaches

  • Supported research work into coach behaviour in England Basketball talent pathway

Athlete/Performer Support

  • Past support to GB and European athletes

Coach/System support

  • Input to driver training systems

Athlete/Performer Support

  • Past support to elite amateur and professional boxers, both men and women, including World, European and Commonwealth medallists/champions

Coach/System support

  • Coach education for Scottish teams

Athlete/Performer Support

  • Past and ongoing support to high level business athletes, including FCO. High level military and FTSE 500 Company Executives and Financial Services organisations

Coach/System support

  • Development and provision of development courses for business trainers and HR Directors

Athlete/Performer Support

  • Past support to athletes (age group and senior) from senior club through to Olympic/World medallists in Olympic and non-Olympic disciplines

  • Training teams on cross island races in Hawaii

  • Support for ‘first descent’, expedition and ‘first crossing’ kayak trips

Coach/System support

  • Development contributions to BCU Coaching scheme

  • Presentations on top level (L5) training

  • Support for Churchill scholar on white water skills development

Athlete/Performer Support

  • Work with GB team athletes, plus separate work with international profile climbers

  • Support for first ascent solo climbers

Coach/System support

  • Support input to Mountain Leader Training

  • Research and support on accreditation scheme

Athlete/Performer Support

  • Support for first class and international cricketers

Coach/System support

  • Inputs on coach and umpire education

Athlete/Performer Support

  • Support for elite amateur and professional players in Pool and Snooker

Athlete/Performer Support

  • Work with Scottish teams in preparation for and achieving podium finishes at Worlds and Europeans.

Coach/System support

  • Input to national science support programme

  • Coach education work in Scotland

Athlete/Performer Support

  • Support to national riders, internationals and world medallists in Track, Road, BMX and MTB disciplines

Coach/System support

  • Ongoing support to British Cycling coaching scheme development

Athlete/Performer Support

  • Past support to trainee and professional dancers

  • Support work with modern dance choreographers

Coach/System support

  • Training days for One Dance UK, Royal Ballet, Central School of Ballet Swedish Royal Ballet and independent companies

  • Invited keynote presentations at Prix de Lausanne

  • Ongoing project on Talent Development in Dance

Athlete/Performer Support

  • Past input to national and development squad athletes

Athlete/Performer Support

  • Past support to GB Internationals in Dressage, Eventing and Show Jumping

Coach/System support

  • Past support to Pony Club and RDA Coach Education

  • Past support to Horse Ireland coach education

Athlete/Performer Support

  • Continued support to Stroke Rehabilitation Clinic Patients

Athlete/Performer Support

  • Support for Cross fit and ultra-endurance athletes

Athlete/Performer Support

  • Support for age group and senior national players in Eton and Rugby Fives

Athlete/Performer Support

  • Ongoing support to individual players from premiership and championship club teams

  • Ongoing support to Chelsea FC Academy

Coach/System support

  • Ongoing input to FA and PL coach education schemes

  • Past input to Category 1 Academy systems and equivalent in Scotland

  • TV – Horizon “The England Patient”

Athlete/Performer Support

  • Input to competitors at World Championships in Malta

Coach/System support

  • TV – QED “Into the Blue”

Athlete/Performer Support

  • Past support to GB athletes in all Olympic disciplines

  • Past support to Big Mountain skiers

  • Ongoing support to New Zealand World and Olympic team athletes

Coach/System support

  • Contribution to development of coach and science support packages in GB and NZ

Athlete/Performer Support

  • Past and current support to senior and underage intercounty teams

Coach/System support

  • National keynotes at various venues in Ireland

  • Ongoing support to coach and parent education programmes

  • Ongoing coach mentoring

  • Past and ongoing support to talent development policy at national level

Athlete/Performer Support

  • Past support to European Tour players

  • Past support to NCAA athletes and programmes

  • Ongoing support to England Golf programme squads

Coach/System support

  • Past coach presentations to PGA, PGA trainees, plus Harrogate, Meeting of Minds and Community of Practice Conferences

  • Ongoing PGA webinars and CPD courses

  • System research and support consultancy to England Golf, Scottish Golf and Leinster Golf

  • Ongoing coach education and support to England Golf programme

  • Supported research work on elite golf coach decision making

  • Ongoing coach education and support to Leinster and Ireland Golf programmes

Athlete/Performer Support

  • Support for senior national performers in Olympic/Artistic and Rhythmic Gymnastics, plus Sports Acrobatics

Coach/System support

  • Input to Coach Education

Athlete/Performer Support

  • Past work with national team squads

Coach/System support

  • Past and ongoing coach education and consultancy in England and Ireland on Talent Development

  • Supported evaluation and evolution of national talent pathway change programme

Athlete/Performer Support

  • Past and ongoing support to British, English and Scottish Team players in able-bodied and VI

Coach/System support

  • Coach education for Scottish, Welsh and British Judo

  • System/culture-level inputs to performance leadership

  • Inputs to mission planning / team delivery at major championships

  • Inputs to talent pathway design, delivery and research

  • Inputs to mental health education and monitoring / management processes

Athlete/Performer Support

  • Past support to England Karate and SportKo Teams

  • Preparation for Shodan and higher gradings

Coach/System support

  • Coach and referee training inputs

Athlete/Performer Support

  • Past support to English and Scottish teams

Coach/System support

  • Past input to coach education for senior coaches

Athlete/Performer Support

  • Past and ongoing support to UK-based MMA fighters

Coach/System support

  • Development and administration of coaching scheme for Martial Arts Commission

  • MMA - Training courses for athletes and coaches

Athlete/Performer Support

  • Past and ongoing support to aspirant SF soldiers preparing for selection

  • Support provision to serving and ex-military

Coach/System support

  • Past development of degree courses for serving military

  • Course development and provision for specialist units in the UK Services

Athlete/Performer Support

  • Past support to national and development squad athletes

Athlete/Performer Support

  • Support work with professional and works riders, including British and GP podium riders

Athlete/Performer Support

  • Alpine Soloing, working with solo climbers on big face first ascents in the Alps and USA

  • Expedition preparation

Coach/System support

  • Support work to MTUK

Athlete/Performer Support

  • Past and ongoing support for drivers in Karting, Saloons, GTE, Renault Euro and World series, British and Euro F3, GP3 and GP2

Coach/System support

  • Development of Coaching Scheme for MSA

  • Contributions to FIA Initiatives

  • Supported research work on talent development with MSA programme leaders/FIA consultants

Athlete/Performer Support

  • Past work for NCF (National Faculty and author) and SCUK

  • Past work for coach education schemes in Asia

Coach/System support

  • Supported evaluation and evolution of high performance coach education system in Ireland

Athlete/Performer Support

  • Support to Firearms trainers and trainees in stress control and decision making

Coach/System support

  • Supported research work on police officer performance as a witness in court

  • Ongoing support for CSI and forensic work in Scotland

Athlete/Performer Support

  • Past support to professional officials in Football and Rugby (both codes)

Coach/System support

  • Designed and led support programme for RFU Refereeing Department

Athlete/Performer Support

  • Past work with national and WRC drivers plus co-drivers

Coach/System support

  • Coach and systems education/support for MSA Team UK

Athlete/Performer Support

  • Past support to national squad athletes in GB and Norway, including World and Olympic medallists

  • Preparation for transatlantic challenge for three teams

Coach/System support

  • Past coach support in GB and Norway

Athlete/Performer Support

  • Past and ongoing work with Super league and academy players

Coach/System support

  • Past and ongoing coach education contributions in GB and Australia

Athlete/Performer Support

  • Educational inputs to TD squads in South Africa, Ireland, Scotland and England

  • Past and ongoing work with Academies

  • Past and ongoing work with Premiership Teams

Coach/System support

  • Research work on decision making

  • Past research on culture change for Premiership club

  • Ongoing research inputs to regional directors, plus coach education work for English, Irish, Scottish and Welsh Unions

Athlete/Performer Support

  • Input to national level competitors and Olympic disciplines plus single handed racing

Coach/System support

  • Professional training for guides in UK and Kenya

Athlete/Performer Support

  • Work with competitors from national to international level in Full bore, 3P, Air Pistol, Pistol and Clay disciplines

Coach/System support

  • Past work with Coach and systems development for Scotland and GB

  • Ongoing input to TD systems development

Athlete/Performer Support

  • Past support to GB Team including World and Olympic medallists

Coach/System support

  • Past coach support and systems development for GB

  • FIS training courses for coaches

Athlete/Performer Support

  • Past support to GB athletes in Ice Dance and Figure Skating

Coach/System support

  • Past coach support and educational work for NISA

Athlete/Performer Support

  • Past support to World and Olympic medallists

  • Ongoing support to NZ sliders

Coach/System support

  • Systems development and support for GB Team

Athlete/Performer Support

  • Past support to GB team skiers in all alpine disciplines, plus X Country and Biathlon

Coach/System support

  • Coach development and support at Scottish and GB levels

Athlete/Performer Support

  • Past support to GB athletes in Boardcross and Freestyle

  • Ongoing support to NZ Team including Olympic and World medallists

Coach/System support

  • Ongoing coach support and systems development in NZ

Athlete/Performer Support

  • Support for developing and elite performers in Free Running and Parkour

Coach/System support

  • One to one coach support

Athlete/Performer Support

  • Support for developing and professional athletes in Highland and Strongman Comps

Athlete/Performer Support

  • Past and ongoing support to professional players, including World champions

Coach/System support

  • Coach and support science education contributions

Athlete/Performer Support

  • Past support to junior and senior internationals in pool and open water events

Coach/System support

  • Past input to coach education

Athlete/Performer Support

  • Support for age group and senior players

Coach/System support

  • Research and Coach Education support at all levels

Athlete/Performer Support

  • Support for senior internal and Masters competitors

Athlete/Performer Support

  • Past support to GB Team including World, European and Commonwealth medallists

Coach/System support

  • Coach education work, including development of courses

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Where we operate

New Zealand

Freeskiing and Snowboarding

Australia

Rugby League

Singapore

Swimming

Thailand

Muay Thai

Japan

Judo

India

Shooting

Kenya

Scuba Diving

South Africa

Rugby

Brazil

Motorsport

Eastern Europe

Olympic Weightlifting (Bulgaria)
Skeleton (Latvia)
Powerlifting (Ukraine)

Northern Europe

Handball (Denmark)
Rallying (Finland)
Rowing and Sculling (Norway)
Ballet (Sweden)

Central Europe

Kayaking (Corsica)
Athletics (Germany)
Speed Skating (Holland)
Short Track (Italy)
Free diving (Malta)
Dance (Switzerland)

Western Europe

Alpine skiing (Austria)
Moto-cross (Belgium)
Board Cross (France)
Karate (Luxembourg)
Sea Kayaking (Channel Islands)
Basketball (Portugal)
MMA (Spain)

UK

Golf (England)
Football (England)
Curling (Scotland)
Competition Climbing (Wales)

Ireland

GAA

USA

American Football

Canada

Curling

Hawaii

Canoeing

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A leap forward in performance

To find out how Grey Matters can take you or your athletes to the next level click below to get in touch.

Contact us
A message from Dave Collins
Performance psychologist

In an increasingly confused world of ‘sciency’ researchers and commercial gurus, Grey Matters focus on providing a clear, evidence-based service that puts YOU in charge.

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